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Now and Next With Mobile Search
With tablets and smartphones selling faster than ever before, the percentage of search they account for has inevitably skyrocketed. Google reports mobile traffic is now increasing 139% year on year....
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Understanding multi-screen conversion paths
The ability to track across devices has been a much anticipated and talked about topic. Google released a new beta on Tuesday that has the ability to do just that. What is Google cross-device...
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Do keywords still matter in the current SEO landscape?
Anchor Text Keywords Since the beginning of August 2013, keyword-rich anchor texts have been losing their strength. As a result, large-scale link building done using blog guest posting, or...
View ArticleEncrypted search for PPC: a lot of hype, little impact
On Wednesday 9 April, Google announced security enhancements for paid search. This change will bring paid search in line with organic search by removing the user’s search query from the referrer string...
View ArticlePanda 4.0 winners and losers – how Buzzfeed avoids the wrath of Google while...
Algorithm updates can be so profound that they change the fortunes of companies. Last week we saw Google roll out Panda 4.0, the latest version of the algorithm update that betters its ability to...
View ArticleNo Good Sense 2014 #18
New news Apple announced its latest software updates for iOS and Mac OS at the worldwide developers conference on Monday. It is looking to take on the likes of Dropbox, WhatsApp and Skype with...
View ArticleThinking beyond the right keywords: audience targeting for PPC
Fuelled by advances in advertising technology and consumer electronics, the media landscape is constantly evolving, unleashing a plethora of exciting new measurement and targeting opportunities. The...
View ArticlePanda Protect your Site in 2014
On 20 May, Google announced the release of its latest update to the Panda algorithm. A week later, Google announced the improved functionality available within its Fetch service via Webmaster Tools....
View ArticleDear device – remind me to buy milk when I leave work
Surprise, surprise: on 10 September, Apple unveiled its much-anticipated smartwatch. It’s been on the cards for some time, and has finally arrived (or it will in early 2015 anyway…). Interest in...
View ArticleSearch, strategy and social: Inside ad:tech London 2014
Last week marked the 10th anniversary of ad:tech London, a digital technology conference which allows the marketing and media community to source suppliers, learn about emerging trends and, most...
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